By: O.L./Sway Buckley
Creating content for business growth as marriedpreneurs can be a love-and-hate thing.
Either one or both of you loathe creating content, or it might be the opposite, and you enjoy it.
Regardless of the boat, you're in, we know that using content for business growth works (and it also requires skill and effort).
So, today we're going to share a few content resources that make our creating process go smoothly even with a lot of things on our plates. These can be applied for any marriedpreneur type (spousal-preneurs, indie-preneurs, and couple-preneurs- you can learn more about each kind here).
You will need to tweak and adjust according to what makes the most sense for you all in this season.
Here are a few content creation hacks that move the needle forward every day:
- Right Mindset: Be mindful when you or your spouse (whoever is over content creation) feels the most inspired to create. Pay attention and do your best to create (or at least take quick notes) during those moments. This expedites the process and makes it more enjoyable.
- Google Ranking: Google your industry, and on the first few pages, you will find the exact words your market uses to search for help in your industry. Use those same exact phrases to rank your content higher on Google.
- Answer The Public.com: Learn what people are asking about your industry. Use the data to create high-value content based on the market demand.
- ChaptGPT: A.I. is a great way to get support in gaining fast research and data for your content without taking hours to get the answers. Create a free account today!
- Content Calendar: Implementing a content calendar has been a game-changer for us. You can use anything from Google Spreadsheets to a project management app. The main rule is, keep it simple.
These keys have significantly impacted how we create content for business growth. Ultimately, it has to be high-value content to grow your business. A great litmus is to ask yourself if you would pay to access it.
If you need support in creating messaging built on high-value content to grow your business (even after you're done creating content), schedule a marriedpreneur success-mapping session to discuss how we can help!
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping faith-based married entrepreneur couples with high-level systems to scale (without strain). They're the creators of the Marriedpreneur Operating Systems and the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.