By: O.L./Sway Buckley
It's kind of like a business hack.
Imagine building out your business through media, tours, pop-ups, live events, and any other means you may have always wanted to do but just didn't have the funding to do it...until now.
Entering stage right, corporate sponsors that fund your wildest business dreams.
The first time we worked with a corporate sponsor, we sought them out. But the most recent time we've worked with a corporate sponsor, they sought us out. That's a great feeling for a company wanting to give you money to sponsor your business dreams.
Forreal.
Not a loan.
Not an equity partner.
But a sponsor for your future business endeavors.
Is it that simple? Yes. (kind of).
But there are some things you'll want to know.
Let's first get clear on what you don't need:
- You don't need a massive social media following.
- You don't need an enormous email list.
- You don't need to be a big household name.
- You don't need to have capital (that's the point of having a sponsor to leverage your funding options).
- You don't need a long record of doing what you propose.
Here's what you will need to have:
- Clarity about who you serve and how
- Synergy with the market they serve or desire to serve
- A media partner that has reach you can use as leverage. This is the 'nice to have' if you already have an engaged following somewhere else- otherwise, it's a non-negotiable in most cases.
- A clear vision of how you will serve your market and how their brand will gain value from partnering with yours
- Different investment options that offer a tiered opportunity to be a stakeholder in your brand's future ventures
- Time and diligence to include into the fabric of your business growth plan-it isn't a one-and-done.
If you're seeking to find creative ways to fund your vision, consider implementing this significant funding stream of corporate sponsors. If you're a marriedpreneur couple seeking help with how to do it, we're teaching a free masterclass on how to land corporate sponsors and media partners using the . Marriedpreneur Operating Systems. Learn more HERE
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping faith-based married entrepreneur couples with high-level systems to scale (without strain). They're the creators of the Marriedpreneur Operating Systems and the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.