By: Richard L. Smith
The New Jersey Lottery has garnered significant recognition as the recipient of the esteemed Corporate Multicultural Communications Award presented by the National Council on Problem Gambling (NCPG).
NJ Lottery officials say the award-winning achievement stems from the Lottery's Retailer Code of Conduct, available in English and Spanish. It exemplifies a commitment to the highest standards of conduct in their Lottery operations.
The NCPG revealed this prestigious accolade during their annual National Conference on Gambling Addiction and Responsible Gambling, where attendees from various organizations across North America gathered.
The event, held on July 28, 2023, provided a platform to celebrate exceptional contributions in the realm of multicultural communications.
Elated by the honor, James A. Carey, Jr., the New Jersey Lottery Executive Director, commended the dedicated team effort behind the award-winning project. He emphasized that integrated communications channels played a pivotal role in effectively conveying the importance of responsible conduct to all Lottery retailers.
As the Corporate Multicultural Communications Award recipient, the New Jersey Lottery is being recognized for its outstanding efforts in creating an impactful multicultural communication strategy for the Retailer Code of Conduct, catering to both English and Spanish-speaking audiences.
The Retailer Code of Conduct outlines the commitment to the fair, honest, and courteous treatment of customers and the mandate to serve Lottery tickets exclusively to individuals aged 18 years or older.
Receiving this esteemed award showcases the Lottery's dedication to engaging effectively with diverse communities and delivering essential messages in a language-accessible manner.
The Lottery's commitment to responsible and ethical practices resonates with its multicultural audience, reflecting its commitment to fostering a safe and inclusive environment within the gaming industry.
The New Jersey Lottery's achievement serves as an inspiration to other organizations seeking to enhance their multicultural communications strategies.
The recognition celebrates their impactful endeavors and reinforces the significance of fostering clear and meaningful communication to connect with diverse audiences.
