By: O.L./Sway Buckley
If you're not enjoying the legacy you're building. Consider why.
Even the 'perfect' marriedpreneur journey won't be sunshine and roses every day. But that doesn't mean you should miss out on being fulfilled and genuinely enjoying the journey together.
For example, here's a story of out-of-the-box thinking when it comes to building a business with your spouse:
Michelle Clark, World Champion in Double Dutch, and Sean Clark, Master Double Dutch Aerobics Instructor, are happily married and are the owners & creators of Double Dutch Aerobics.
Double Dutch Aerobics is a new workout method that combines Double Dutch with over 60 aerobic exercises executed inside the ropes. It's the most fun you'll ever have working out; you burn 500-700 calories per class!
These Brooklyn natives have made Atlanta home and are currently the owners of the first-ever Double Dutch Aerobics Studio in the world. They teach Adult Classes & kids programs.
We first learned about this dynamic duo on Instagram, and of course, we were intrigued and excited to see them live out their passion together.
We love to find the wisdom nuggets and pass them along so we can all grow on this journey.
First thing, niche down:
They have created a niche that is not brand new, but it's fun and effective for burning those calories! The health and wellness industry is a billion-dollar industry.
So one might say it is oversaturated, and there is no room to blossom there. That simply isn't true! Sean and Michelle have proved it to us.
Being in an oversaturated industry is an excellent approach to building a business because consumers are already accustomed to spending money in that area. When you niche it down to Double Dutch, it's a win/win!
Multiple Revenue Streams And Visibility:
They did a U.S. tour, which is a great way to get strategic visibility about their dope service. With that visibility, they also have a studio for classes and a certification.
These are multiple revenue streams with one business.
Consider what that might look like in your business model.
If you need help with a simple business strategy to grow and scale together, schedule your success-mapping call today.
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping faith-based married entrepreneur couples with high-level systems to scale (without strain). They're the creators of the Marriedpreneur Operating Systems and the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.