By O.L. & Sway Buckley
We live almost walking distance from the Cherry Blossom Center in northern New Jersey, which welcomes countless visitors from all over every year. We know it's Cherry Blossom season when we find ourselves stuck in traffic in the middle of the work day on a residential street because decent parking near the park is a treat!
Today we ventured out to walk in new areas of the Cherry Blossom Park to take pictures when we started getting curious to learn more about these gorgeous trees.
Believe it or not, there are quite a few business growth lessons that we marriedpreneurs can learn from Cherry Blossoms. Here are a few:
1️⃣ FACT: Cherry blossoms are a symbolic flower of the spring, a time of renewal.
BUSINESS LESSON: Have a renewing revenue model in your business where people can keep giving you money for your service or product. (Monthly/ Quarterly renewable subscriptions are a few examples).
2️⃣ FACT: Cherry Blossom petals are edible
BUSINESS LESSON: Cherry Blossoms are more than just pretty. They offer different uses. Likewise, create different ways to show value to your market. Changing your positioning, messaging and offering a new perspective are great ways to do this.
3️⃣ FACT: Cherry Blossoms only bloom for one week
BUSINESS LESSON: They are rare, so people come from all over to experience them when they bloom. In business, a brand's scarcity and exclusivity create a higher perceived value of your service or product. In short, having a waitlist is easier when you have strategic availability.
4️⃣ FACT: Japan has large flower-viewing parties, and they are a part of the culture.
BUSINESS LESSON: Be a brand that creates its own culture and, as a result, it influences the lives of those in the vicinity and beyond. People can identify and resonate with your culture (core values).
5️⃣ FACT: They are planted for their beauty and fragrance, not just one.
BUSINESS LESSON: Genuine, (people-first) messaging will set you apart from the others in the industry who only see people as numbers without a name. Be known for your remarkable service (fragrance) that keep them coming back.
These Cherry Blossom facts were interesting to learn for us.
We hope you've found some new perspectives on business, and hopefully, you never see Cherry Blossoms the same way again!
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping married entrepreneur couples with high-level systems to scale without strain. They're the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.