By: O.L./Sway Buckley
It's sometimes hard to think about business growth strategies before the advent of social media. Today, it seems as though whatever business you have must be done on social media if you want it to grow.
Although social media is a means to an end, it isn't the only means to that.
Case and point, we both launched our businesses with sizable contracts before the boom of Facebook.
And it was standard to build a business 'offline.'
But these days, we find ourselves teaching 'offline' growth strategies when in fact, they were here first. :)
Social media has undeniable advantages in business growth:
- There is a massive number of people online. It is unmatched and can't compete with offline strategies in that area.
- People are from all over the world, so now, if you're doing business online, there is no longer a location barrier.
- Collaborating with other business owners offers limitless possibilities to grow one's online network.
These are all great. However, there is something special to be said about Offline growth strategies as well.
The one common denominator in offline opportunities is the ability to be in-person (or close to it). That level of proximity to each other can't compete within social media.
Being 'in the room' with someone as they speak or share about their business offers instant feedback that social media could never hold a candle to. It's far easier to build relationships in person and build trust as well. Relational currency is the secret sauce in growing a business. Whether via word of mouth (because of trust) or a kind smile, offline growth strategies yield plenty of advantages today, especially while the masses are drunk off of their feed's dopamine hits.
Offline growth is where it's at (too).
If you're a marriedpreneur couple seeking insight on how to implement more profitable business strategies, register for our Q3 Strategic Growth Plan Masterclass for marriedpreneurs. More info here.
Here's to living purposefully, powerfully, and profitably in sync,
O.L. & Sway
O.L. is a former banker turned real estate consultant and entrepreneur. Sway is a former CEO of a staffing firm she started on her dorm room floor to pay for college. Together they co-own Marriedpreneur Life Consultancy, equipping faith-based married entrepreneur couples with high-level systems to scale (without strain). They're the creators of the Marriedpreneur Operating Systems and the co-hosts of The Marriedprenuer Life Podcast, which was praised as one of Wedding Wire's top relationship podcasts. Learn more at MarriedpreneurLife.com.